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Visual anthropology is a subfield of cultural anthropology that developed out of the study and production of ethnographic photography, film and since the mid-1990s, new media. While the term is sometimes used interchangeably with ethnographic film, visual anthropology also encompasses the anthropological study of representation, including areas such as performance, museums, art, and the production and reception of mass media.
HistoryEven before the emergence of anthropology as an academic discipline in the 1880s, ethnologists were using photography as a tool of research.1 Anthropologists and non-anthropologists conducted much of this work in the spirit of salvage ethnography or attempts to record for posterity the ways-of-life of societies assumed doomed to extinction (see, for instance, the Native American photographyof Edward Curtis)2 The history of anthropological filmmaking is intertwined with that of non-fiction and documentary filmmaking. Some of the first motion pictures of the ethnographic other were made with Lumière equipment (Promenades des Éléphants à Phnom Penh, 1901).3 Robert Flaherty, probably best known for his films chronicling the lives of Arctic peoples (Nanook of the North, 1922), became a filmmaker in 1913 when his supervisor suggested that he take a camera and equipment with him on an expedition north. Flaherty focused on “traditional” Eskimo ways of life, omitting to that end any signs of modernity among his film subjects (even to the point of refusing to use a rifle to help kill a walrus his informants had harpooned as he filmed them, according to Barnouw; this scene made it into Nanook where it served as evidence of their "pristine" culture). This pattern would persist in many ethnographic films to follow (see as an example Robert Gardner's Dead Birds).
Filmmaker, anthropologist, and photographer Tim Asch
By the 1940s, anthropologists such as Hortense Powdermaker 4, Gregory Bateson and Margaret Mead (Trance and Dance in Bali, 1952) were bringing anthropological perspectives to bear on mass media and visual representation. Karl G. Heider notes in his revised edition of Ethnographic Film (2006) that after Bateson and Mead, the history of visual anthropology is defined by "the seminal works of four men who were active for most of the second half of the twentieth century: Jean Rouch, John Marshall, Robert Gardner, and Tim Asch. By focusing on these four, we can see the shape of ethnographic film" (15). Visual anthropology first found purchase in an academic setting in 1958 with the creation of the Film Study Center at Harvard's Peabody Museum of Archaeology and Ethnology.5 At present, the Society for Visual Anthropology (SVA) represents the subfield in the United States as a section of the American Anthropological Association. Ethnographic films are shown each year at the Margaret Mead Film Festival. Ethnographic and anthropological filmsA few well known anthropologically-minded films and filmmakers include:
This list is incomplete; you can help by expanding it.
Popular cultureVisual anthropology (and ethnographic films made by anthropologists) have also influenced films in popular culture such as:
Visual anthropology programs
See also
References
Further reading
External links
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